RESIDENT CO-AUTHORS BOOK
As Seen in Syosset Jericho Tribune
Workshops Scheduled in Area Bookstores
By Denise D'Alessandro
Frishman, a resident of Jericho, recently co-authored a
book entitled Guerrilla Publicity: Hundreds of Sure-Fire
Tactics to Get Maximum Sales for Minimum Dollars along with
Jay Conrad Levinson and Jill Lublin. The book is available
in bookstores now.
The new book helps
publicity seekers meet the challenge of a new decade in
marketing, media relations and promotions. Frishman explains
that the book is for everyone - lawyers, doctors, small
business owners and anyone selling products or services.
"It has been
called the new PR bible of the decade," said Frishman. "Most
people know about advertising - you pay for it. With publicity
you pray for it."
that the book gives people information on how to get on
radio shows and other media outlets for free. It also tells
people what to do and say once they have gotten that far.
"There are more
than 4,000 radio and television stations in America that
interview more than 10,000 guests a day," said Frishman.
"In the book, we teach people how to use elbow grease instead
of dollars to get on those shows."
Frishman, to succeed in business, from any industry to entertainment,
or to promote a political campaign, a social cause or an
individual, the most productive and cost-effective way is
through conducting a solid publicity campaign. "Where does
a non-profit struggling to solicit resources find financing
for promotions?," Frishman asked. "How does a first-time
author with limited royalty checks advance his book with
a PR campaign he can afford?"
The answers for
these groups and others, Frishman says, are in his new book.
"Guerrilla Publicity is for the individual or organization
looking for wise advice and experienced-based counsel on
how to promote anything without spending a lot," said Jay
Conrad Levinson, co-author of the book and father of guerrilla
marketing. "Our book lays out an aggressive plan for learning
how to build publicity campaigns from the inside out, zeroing
in on a targeted market, and infusing a marketing plan with
powerful publicity hooks."
"To stay ahead
of the competition, or just keep up, means that you have
to be out there promoting on a regular basis," said Frishman.
"And unless you are able to afford hiring someone to promote
you, just look to Guerrilla Publicity as a resourceful foundation
for launching your own campaign - guerrilla style."
been the president of Planned Television Arts (PTA) since
1982. In 1993, PTA merged with Ruder Finn and Frishman serves
as an executive vice president at Ruder Finn. He works with
many of the top editors, agents and publishers in America.
He is also the co-author of the book Guerrilla Marketing
for Writers which hit the bookstores at the end of 2000.
"I hope that
we wrote this book well enough that they don't need me and
my business anymore," joked Frishman. "You can do it yourself."
be holding a free one-hour workshop for everyone interested
in publicity. "I like to say it is called 'How to get on
Oprah and other PR secrets," said Frishman. A book signing
will follow the free workshops. Look for Frishman at the
following locations: June 11 at 7:30 p.m. at Barnes and
Nobel in Huntington; June 18 at 7:30 p.m. at Borders in
Westbury; June 19 at 7:30 p.m. at Borders in Syosset and
June 20 at 7:30 p.m. at Borders in Stony Brook.
has a website including a free resource guide, which includes
a 30 page listing of hundreds of websites, directories and
this can be found at www.rickfrishman.com.
book is available now at all bookstores and also on-line.