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 Guerrilla
tactics to get
maximum sales for
minimum dollars
Publicity
is one of the most overlooked marketing tools. With a little
information and training, it can be one of the most powerful
marketing tools for any company, large or small.
Guerrilla
Publicity builds on the potential and wisdom of the best-selling
Guerrilla Marketing Series with simple to use and easy to
understand tips, tactics and resources to increase the effectiveness
and profit potential of your business.
The
Guerrilla Publicity website is an extension of the print edition
of Guerrilla Publicity. In this site you'll find additional
information and resources to help your business stand out,
excel, and be noticed.
The
concept of Guerrilla Marketing is maximum return for minimum
investment. Guerrilla Business operators leverage knowledge
and skills to cost effectively build their businesses.
When
Guerrilla Marketing was first published in 1983, its edgy
approach helped it shoot to the top of bestseller lists. The
book was a breakthrough for small businesses and has since
yielded several classics bearing the immediately recognizable,
Guerrilla name. Now, Jay Conrad Levinson has teamed up with
two high-profile PR execs - Rick Frishman and Jill Lublin
- to produce GUERRILLA PUBLICITY: Hundreds of sure-fire tactics
to get maximum sales for minimum dollars.
"Guerrilla
Publicity is a great tool for anyone looking to understand
and tap into -- the power of publicity."
--Jim McCann CEO 1-800-FLOWERS.COM
"In
my 25 years of promoting my books and programs, I attribute
some of my biggest successes to great publicity. This
book captures the wealth of information needed to make
any book, product, or program a bestseller through publicity!"
--Robert G. Allen, author of New York Times bestsellers
Multiple Streams of Income and Multiple Streams
of Internet Income and co-author of One Minute
Millionaire
"This
book has the publicity and marketing tools every business
person needs to know today."
--Dr. John Gray, author of Men Are From Mars, Women
Are From Venus
"This
book is a clear, simple road map that shows you how to
get publicity and do it on a budget."
-- Guy Kawasaki, CEO, Garage Technology Ventures
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