Billing itself
as "the PR bible for the new decade" Guerrilla Publicity:
Hundreds of Sure-Fire Tactics To Get Maximum Sales for Minimum
Dollars is a guide for self-promoters to increase their
products visibility.
Authors Jay Conrad
Levinson, Rick Frishman, Jill Lublin and Mark Steisel methodically
explain strategies to help stir up interest, whether one
is pitching a story or offering to take wedding photos.Their
suggestions range from expressing your message simply (introduce
yourself with a sound byte) to using the Internet as a publicity
vehicle.
Realistic yet
supportive, this book will be a godsend to those untrained
in the intricacies of publicity.
